HER-MESS

Art Direction/ Production

A Mariachi band finds themselves in a bar/cantina in Mexico City. They meet a tourist who catches their eye with his elegant Hermes scarf. Enchanted by its beauty, they strike up a conversation. Like Cinderella, the tourist suddenly has to leave, accidentally leaving his scarf behind. The mariachis gather around the abandoned scarf, and in their excitement, a tug-of-war ensues, shredding the scarf into pieces. Each member is left with a fragment. Determined to acquire more Hermes scarves, they realize their only chance is to form a rock band and tour the world. They name their band “Her Mess.” - Sofia Castellon (IFM MA Knitwear)

Collaboration with Sofia to create a visual campaign for project from an educational partnership between the IFM and La Maison Hermès in 2024 – not carried out commercially

Shot in Mexico City