RAD Power Bikes x Rob Wilson

In my final year at Parsons, we received a brief from Rad Power Bikes, the largest e-bike company in America. I was incredibly inspired by their unique edge and wanted to harness it in a way that would engage their audience and amplify excitement around the brand.

We envisioned a city-specific collaboration in each retail location, creating unique experiences and limited-edition products. For New York City, inspired by its streets covered in stickers, we partnered with artist Rob Wilson to design a series of custom stickers, allowing riders to personalize their bikes. Our initial activation took place in the West Village, with plans to expand into a limited-edition product line and further collaborations that foster deeper engagement with local communities.

Watch the Video!